Rachel Morgans Joins John Lewis as Director of Fashion: A New Era for Style Innovation
In a significant move, John Lewis has announced the appointment of Rachel Morgans as its new Director of Fashion. Currently, a creative consultant for prominent brands in the UK and US, Morgans will officially join the team in June 2024.
Under the leadership of Kathleen Mitchell, John Lewis’ Commercial Director, Morgans will spearhead the further development of the company’s curated range of own brand and branded fashion—a segment that has seen remarkable growth. Mitchell expressed her excitement about the appointment, stating, “Rachel has extensive experience in design, innovation, and leadership within the fashion industry. We are thrilled to have her join us during this exciting time as we continue to enhance our fashion offerings and help our customers look and feel their best.”
Rachel Morgans brings nearly 30 years of experience in the fashion industry, having held leadership roles at renowned companies such as Asos, Finery, Topman, and Brown Thomas. Her expertise also extends to home and lifestyle sectors, making her a versatile addition to the John Lewis team. Currently, she consults for Bath and Body Works and fashion startup Yaw Studio.
Expressing her enthusiasm for her new role, Morgans said, “I’m delighted to become a part of a renowned brand like John Lewis. The chance to collaborate with a talented team and make a positive impact on the lives of millions of customers is an incredible opportunity.”
This appointment comes on the heels of a successful period for John Lewis, which reported a rise in fashion and beauty sales in March. The retailer also introduced 100 new fashion brands, including Sister Jane and Hayley Menzies, and expanded its fashion personal styling services, with a 27 percent increase in appointments compared to the previous year.
With Rachel Morgans joining John Lewis, the brand is poised for a new era of style innovation and enhanced customer experience.